CREATIVE CONSULTANCY — SEOUL
BRAND STRATEGY.
BRAND IDENTITY.
CREATIVE & DESIGN.
ART DIRECTION.
Where strategy and creativity are one — from brand experience design to fashion, we pursue unparalleled expertise across brand, art and culture.
CREATIVE CONSULTANCY — SEOUL
Where strategy and creativity are one — from brand experience design to fashion, we pursue unparalleled expertise across brand, art and culture.
CHUNG & CO. brings deep expertise across brand strategy, identity, and creative direction —
for independent designer labels and global fashion houses alike.
We offer a rare breadth of perspective: from strategic planning and brand positioning
to collection design, art direction, and the full spectrum of brand experience.
We uncover the essence of a brand and architect it into strategy and creative direction
as one integrated system — connecting planning, design, production, space, and marketing
into a single, coherent flow that reaches the consumer as one complete narrative.
WHERE STRATEGY AND CREATIVITY ARE ONE.
KATIE
CHUNG
Founder & Creative Director, CHUNG & CO.
Studied womenswear at Central Saint Martins before building a career in menswear design.
Joined Wooyoungmi in 2012 as Art Director and led the brand through a decade of creative
transformation — serving as sole Creative Director from 2014 to 2020.
From 2022 to 2026, Chief Creative Officer at MCM — overseeing global brand identity,
collection design, and creative direction across all categories and markets.
Founded CHUNG & CO. to build a studio where strategy and creativity work as one:
from identity and collection to events, spaces, and the full arc of brand experience.
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CHUNG & CO.
Where strategy and creativity are one.